The problem: Expressing a new candidate’s classiness to equally classy donors.
Much political advertising is uninspiring at best, and amateurish or downright crass at worst. I entered this industry to do what I could to change that. One of my early political clients was Kirsten Gillibrand, then an impressive young challenger for an update New York Congressional seat. As so often happens, I had a very slim and uninspiring selection of candidate portraits. But her fundraisers were held by very wealthy supporters in stunning, unique homes in breathtaking locations, so I decided to play on people’s desire to visit beautiful places. From 2006 through 2010, I designed a steady stream of invitations for these high-dollar fundraising events. My hope was to avoid political cliches and give the pieces a classy appeal.