The problem: Capturing everything about an organization in one simple image.
I suspect there are very few graphic designers who don’t love designing logos. I certainly do, but I’m also a realist. Logos are, in essence, a single image that tries to encapsulate all a person or organization’s hopes and dreams and views of themselves. This can be an impossible task, but when it works it’s very exciting. Here are some of the logos I’ve done over the years: