The problem: None.
Some projects pose no challenges. Especially projects that not only have amazing photos to work with, but when focusing on the photos is the whole point.
From 2002 to 2005, I worked with Monaco Reps, a Manhattan-based photographers’ representative firm to design a number of print ads and postcards, for the whole agency, individual photographers, and for exhibits in their affiliated gallery. I also came up with the “look here” tagline. Here is a sampling:
