Tag: Writing
The problem: Expanding Jenny Arneson’s image from neighborhood mom to high-profile civic leader. In 2010, first-time candidate Jenny Arneson was running for Minneapolis School Board against a better-funded…
The problem: Time, or a lack thereof. When Marion Greene decided she was going to run for the recently vacated Hennepin County District 4 seat, she had less…
The problem: Turning a nice idea into a usable brand. When Brad Bourn challenged a sitting park board commissioner in 2008, he was a relatively unknown candidate with…
The problem: Sheer quantity of pieces, coordinated with other agencies, while maintaining coherent brand and message. State Representative Will Morgan was in the unenviable position of representing a…
The problem: None. Some projects pose no challenges. Especially projects that not only have amazing photos to work with, but when focusing on the photos is the whole…
The problem: Succeeding with “different.” In 2006, I managed the Minnesota State Senate campaign of Rice County Commissioner Jessica Peterson. Because the candidate was an old friend, and…
The problem: Amazon. Kind of. I like bookstores. Few things in the commercial world feel as deserving of good promotion more than independent bookstores. Most recently I created…
The problem: Making people care at all. In 2005, I found myself on staff on a New York City Public Advocate campaign which had a number of serious…